![]() It’s no wonder that the majority of casual game developers have stopped producing time management, strategy, and puzzle games and focused entirely on HOGs. Whereas the price per the average casual game is $7 or below, the price for hidden object games at launch generally is between $10 – $20 per title. Just as significant, hidden object games are the only games being sold as premium games. Go to Big Fish Games, the leading distributor publisher of casual games, and you will see that on every given week, at least 4 – 5 of the games are hidden object games. ![]() Hidden object games (HOGs) are already the most popular genre for casual games on the PC and Mac, and increasingly, on tablets like the iPad. Hidden Chronicles may do for hidden object games what FarmVille did for strategy and simulation games, making the hidden object genre the most popular casual game genre of them all. Lost amidst the announcements around Project Z (a Facebook-based social games network that I am not even sure Zynga fully gets what its all about) to upcoming game launches of CastleVille ( CityVille meets a RPG with a touch of Shrek, very cool) and a slew of casino style and mobile games, was the announcement around Hidden Chronicles, Zynga’s first foray into the hidden object genre. Two weeks ago, Zynga invited the press to check out its new office and get a sneak peak on its upcoming games and projects.
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